How a Short YouTube Video and Justin Bieber
Changed A Life
For more than 20 years, Kazuhito Kosaka was trying his best to make it as a Japanese comedian. He was successful enough to be in a 7-11 commercial, but he wasn’t a major star. But his life changed in just 45 seconds.
Kazuhito Kosaka’s stage name is Pikotaro, and one day he made a short and silly YouTube video called Pen, Pineapple, Apple, Pen (PPAP). But once people saw the 45-second song, they went crazy for it. One of the biggest fans of the performance was Justin Bieber, who tweeted that it was his “favorite video on the Internet.” With Justin’s support the video has gone on to get over 52 million hits! And its popularity is still growing.
Of course Justin Bieber and Pikotaro never met in person… until this January, when they filmed a commercial together for Japanese cell phone provider Softbank. Pikotaro doesn’t know if his success will continue or PPAP will turn out to be a one-hit wonder, but he’s trying to enjoy the fame as long as it lasts. And with Justin Bieber now his friend, his star could continue shining for a long time to come!